Launch pricing: the full kit, 126 illustrated pages, is $27 while we're newLaunch pricing: full kit, 126 pages for $27
The Roofing Business cover Selling and Running Roofs cover Roofs, Measured and Explained cover

The Whole Roofing Business. Explained With Drawings.

Three illustrated guides for running a roofing business: licenses, insurance, contracts, claim rules, money, taxes and crews; customers, inspections, the sale, insurance claims, job day and fall protection; and the parts, pitch, squares, materials, flashing and damage of the roof itself. One idea a page, each one drawn.

Secure purchase No subscription 7-day guarantee

Here's what the pages look like

Real pages from all three guides. One idea a page, drawn.

What's included

Three illustrated guides

The Roofing Business, Selling and Running Roofs, and Roofs, Measured and Explained. 126 pages, one idea each.

One idea, drawn

The idea, the picture, the costly mistake and one line to remember. Read it in the truck between roofs.

Made for your phone

Phone-sized PDFs to check at the kitchen table or on the ladder line, yours to keep. Nothing to cancel.

You know how to roof. Nobody taught you the business.

Most of the money a new roofing business loses goes quietly: a price built from shingles and labor alone, rotted decking nobody priced, a claim job run on handshakes. Every one of them has a page, and every page names the mistake.

Where roofing businesses lose money:

No decking price in the contract, so you stop the crew to negotiate on tear-off day, or eat the cost

Offering to "cover the deductible" to win a claim job, which is against the law in several states

Comparing your total with a cheaper bid, instead of comparing what each scope actually includes

From Book 1 · Your costs

What one square really costs

Book 1, page 25, What one square really costs: in the kit's example, a square costs $360 and is priced at $450
From Book 1 · page 25
Remember this Shingles and a crew are where the cost starts, not where it ends.
On the job You price at $375 a square because a storm crew in town does. Every square costs you $360, so a 30-square roof leaves you $450 for a week of risk.

A drawing is easier to take in between roofs than a paragraph. That's why every page in the kit has one, and one line to keep.

Same crew, same trucks. A very different season.

From this

Learning it the expensive way

  • A group thread at midnight that argues with itself about what to charge a square
  • A bid that sounds fair, and no number of your own to check it against
  • Finding out about your state's claim rules from a complaint letter
To this

The page for this decision

  • One idea, one drawing, read in a minute
  • What it looks like on the job, on the same page
  • The costly mistake named, so you skip it instead of paying for it

One page, up close

Every page has the same parts, so you always know where to look. Here is Book 1, page 16, Price rotted decking before you find it, with its lines quoted from the guide.

Book 1, page 16, Price rotted decking before you find it: the whole page
The idea

Nobody sees the deck until tear-off, so write a price per sheet for rotted decking into the contract before you start.

On the job

You find six soft sheets at 9 a.m. You text the homeowner photos, point to the line in the contract, and keep working. No phone tag, no stopped crew.

Costly mistake

No decking price in the contract. Now you stop the crew to negotiate, or eat the cost.

Remember this

Price the rot before you find it.

Quoted word for word from Book 1, page 16. The $95 a sheet on the page is the kit's example price, labelled as one. Every page carries these parts plus the drawing, and where a rule changes from state to state, a note that says so.

The three guides

Book 1: The Roofing Business

44 teaching pagesSix partsEvery page drawnSet up and get paid

Licenses, insurance, contracts, claim rules, money, taxes and crews, one idea a page. Six parts: Starting out, Insurance, Contracts, Money, Taxes and People. Start with what one square really costs.

  • Starting out: sole owner, LLC or corporation, your first-year setup, separate business money, roofing licenses as four state patterns, permits for a reroof, knocking doors, records to keep
  • Insurance: general liability, workers' comp, the comp audit and uninsured subs, trucks, trailers and tools, certificates of insurance, bonds
  • Contracts: the reroof contract, scope, rotted decking, deposits and draws, the three-day right to cancel, insurance-claim contracts, the deductible, why you are not the public adjuster, warranties, change orders, liens and lien waivers
  • Money, taxes and people: what one square costs, overhead per square, adders for steep and high roofs, markup and margin, break-even, job costing, supplier accounts, the slow season, paying yourself, self-employment and estimated tax, sales tax, write-offs, 1099s, employee or sub, hiring paperwork, piece rate and overtime, sub crews

Book 2: Selling and Running Roofs

42 teaching pagesSeven partsEvery page drawnFirst call to final check

From the first call to the final walk, in the same layout.

  • Getting customers and the inspection: the work you can sell, your Google Business Profile, reviews, referrals, yard signs, answering fast, the inspection step by step, the attic, photos, drones and measurement reports, repair or replace, the inspection report
  • The sale: the kitchen-table visit, good, better and best options, explaining your price, financing, following up without pestering
  • Storm and insurance work: how a roof claim works, RCV, ACV and depreciation, meeting the adjuster, supplements, the check with two names on it, storm chasers, hail and wind or just age
  • Running the job and safety: ordering materials, the weather, protecting the house, tear-off day, debris and nails, rain on an open roof, the final walk, closeout, the 6-foot fall rule, personal fall arrest, low-slope lines, ladders, holes and skylights, heat and power lines, complaints, collecting, repairs and your monthly numbers

Book 3: Roofs, Measured and Explained

40 teaching pagesSeven partsEvery page drawnMeasure to material

The roof itself: its parts, its measurements, its materials and what goes wrong with it.

  • Roof anatomy and measuring: the parts of a roof, roof shapes, the layers, pitch, measuring pitch safely, squares, pitch factors, measuring gable and hip roofs, waste factors, linear feet
  • Materials and flashing: squares to bundles, starter, ridge cap and drip edge, underlayment and ice barrier, nailing, three-tab and architectural shingles, wind and impact ratings, step and counter flashing, chimneys and crickets, valleys, pipe boots and skylights
  • Ventilation and other roofs: why attics need air, intake and exhaust, ventilation math worked, metal, tile, slate and wood, low-slope roofs, TPO, EPDM and modified bitumen, gutters
  • Damage and repairs: hail, wind and age told apart, finding a leak, replacing shingles, rotted decking, tear off or lay over, ice dams, how long roofs last, reading a roof in five minutes

Here's everything you get

Selling and Running Roofs The Roofing Business Roofs, Measured and Explained

The Roofing Made Simple Kit

  • The Roofing Business49 PDF pages, 44 teaching pages: licenses, insurance, contracts, claim rules, money, taxes and crews
    $45
  • Selling and Running Roofs47 PDF pages, 42 teaching pages: customers, inspections, the sale, insurance claims, job day and fall protection
    $25
  • Roofs, Measured and Explained45 PDF pages, 40 teaching pages: parts, pitch, squares, materials, flashing, ventilation, other roofs and damage
    $25

Total value: $95

Launch price
$27

One-time payment. No subscription. Keep the files forever.

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Digital guides (PDF), in English. We email your library link right after purchase, and you can download the files again anytime. Plus sales tax where applicable.

Roofing Made Simple is an independent guide for people running a roofing business. It explains rules in plain words and is not legal, tax, insurance or accounting advice. It is not affiliated with any licensing board, insurer or government agency.

Is this kit for you?

Leaving a crew to run your own

You can roof; the business side is new. Book 1 lays out the setup, your state's license pattern, permits, insurance and comp, and the contract, then what one square really costs.

Roofs every week, and the month still doesn't add up

The schedule is full and the account is still thin. Overhead per square, adders, markup and margin, break-even, job costing and the slow season each get a page, worked with example numbers you can swap your own into.

Taking on storm and insurance work

Before your first claim job, see how a claim runs, what RCV and ACV mean, how to meet an adjuster, why the deductible stays the homeowner's, and how to tell hail and wind from plain age, one page at a time.

How this kit is made

No gimmicks. Public federal rules, model codes, state statutes and standard roofing practice, drawn clearly, with the source named on the page where it matters.

Built on named sources

The fall protection pages follow OSHA's construction rules; the tax and 1099 pages follow IRS publications; the contract and claim pages teach the patterns in state statutes, with any one state's rule labelled as an example; the roof pages follow the model codes and manufacturers' published instructions. Every page was checked against its named sources before release.

Honest about your state and city

Roofing licenses, permits, claim contract rules, deductible rules and sales tax on roofing change from state to state and city to city. Those pages teach the shared pattern, label any local rule as an example, and point you to where yours lives. No one state's rule is passed off as the rule everywhere.

Example numbers, shown working

The money pages work the same example rates all the way through: a walkable reroof square that costs $360 and is priced at $450, and $95 a sheet for rotted decking. You can see where each number comes from and swap in your own. The examples are examples, not prices for your market.

Independent, on purpose

Not affiliated with or endorsed by OSHA, the U.S. Department of Labor, the IRS, any state licensing board, any insurance company, any roofing manufacturer or the National Roofing Contractors Association (NRCA). We answer to the owner.

7-day money-back guarantee

Use the kit for 7 days. If it isn't for you, email us and you get 100% of your money back. No fine print, no hassle.

Questions, answered

How do I get it?

Right after purchase we email you a link to your library, where you download all three guides as PDFs. You can come back and download them again anytime.

Is this a one-time payment or a subscription?

One-time payment of $27. No subscription, no recurring charges, and nothing to cancel. All three guides are yours to keep.

Who is it for?

People running a residential roofing business in their first few years, and crew leads about to go out on their own. Commercial low-slope work gets a few pages, but the kit is built around reroofs and repairs on homes.

Which state is it for?

Every state. The books teach what works the same way everywhere: pricing, contracts, insurance, measuring and fall protection. Where a rule changes by state or city, like a roofing license, a permit or the rules for insurance-claim contracts, the page says so and shows you where to look up yours.

Is it legal or tax advice?

No. Roofing Made Simple is an independent guide for people running a roofing business. It explains rules in plain words and is not legal, tax, insurance or accounting advice. It is not affiliated with any licensing board, insurer or government agency. Your lawyer, accountant, insurance agent and your state's licensing board apply the rules to your business.

Do I need to buy anything else?

No. The kit is complete on its own.

The Roof Pricing and Margin Workbook cover

At checkout there is one optional add-on, The Roof Pricing and Margin Workbook: the estimate method and your own labor and overhead per square, five example roofs priced step by step (a gable, a hip, a leak repair, a claim job and a metal reroof), and blank sheets to copy. It's $9, unticked, and you can skip it.

Can I use it on my phone? Can I print it?

Both. The pages are portrait and phone-sized, so you can check one at the kitchen table, and the PDFs print if you want a page in the truck.

Will it make my business profitable?

We don't promise that, and we'd be wary of anyone who does. The guides show you how each piece works and the mistake that costs money, with the numbers worked on the kit's example rates. Which roofs you take and what you charge is still your call.

What if it isn't for me?

Email us within 7 days of purchase and we'll refund 100% of your money. Details on the refund policy page.

One last thing before you decide

Every season with your own crew teaches you something about the business side, and the expensive lessons come with a bill. You don't need another midnight group thread or a price someone swears by. You need the page for this decision, with the idea drawn and the mistake named.

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